KT Recovery+ Ice/Heat Wrap

Compression Therapy System

KT Recovery+® Ice/Heat Compression Therapy System is a new way to treat muscles for peak performance or to speed recovery from a challenging workout or injury.

KT Recovery+® Ice/Heat Compression Therapy System’s adjustable design provides ice/heat therapy to a wide variety of targeted body areas. Unlike other ice/heat therapy products on the market, KT Recovery+&red; Ice/Heat Compression Therapy System is portable and allows for increased mobility and easier use before, during, or after physical activity.

KEY FEATURES AND BENEFITS:

• Ease of application allows users to ice or heat specific to an activity.
• Provides immediate pain management and recovery benefits.
• Adjustable design provides a snug fitting wrap that can be worn to provide ice/heat therapy to a wide variety of targeted body areas.

THREE DIFFERENT TREATMENT OPTIONS

• KT Recovery+® Heat Pack – a dedicated microwaveable heat pack that is reusable to soothe tired muscles post-workout.
• KT Recovery+® Ice Pack – a dedicated freezable gel pack that is reusable and stays cold longer. Use gel pack to ice sprains, strains and swelling.
• KT Instant Ice – a one-time use capsule that provides 10-15 minutes of ice therapy.

PROOF OF CONCEPT

59% of concept acceptors said its portable design was extremely appealing. Additionally, 54% said its ease of application and versatile design for different body parts made it extremely appealing.

SUPPORT OF INTEREST

Concept testing showed an 80% purchase intent among ice/heat therapy users and 77% among category heavy users.

Category impact is significant with 90+% of concept acceptors stating they would increase their purchase of ice/heat therapy products. Projected impact on category sales is very high driving 50% increases in frequent and heavy category usage vs. the current market.